Swiss watch brand
Singer Reimagined: history, models and value
Singer Reimagined is a young Geneva watch brand known for chronographs that show the stopwatch functions in the center of the dial. Its first watch, the Track1, came out in 2017.
- Founded
- 2017
- Founder(s)
- Marco Borraccino, Rob Dickinson
- Headquarters
- Geneva
Singer Reimagined: origins and founding
Singer Reimagined grew out of a meeting between the car world and watchmaking. Rob Dickinson, founder of Singer Vehicle Design, known for reimagined Porsche 911s, teamed up with the Italian designer Marco Borraccino. Work on the first watch began in 2014, and the brand launched with the Track1 in 2017.
Founders and family
Marco Borraccino is co-founder and CEO. Before Singer Reimagined he was head of design at Officine Panerai. The brand works from an atelier in Carouge, Geneva, and has a showroom in Geneva.
Singer Reimagined history and milestones
- 2017: Track1 Launch Edition in titanium.
- 2018: Track1 Geneva Edition in yellow gold; the Track1 wins the chronograph prize at the GPHG.
- 2023: the 1969 collection, with a chronograph and a timer.
- 2024: Divetrack, a mechanical diver's chronograph.
Famous Singer Reimagined models
- Track1 – the founding model with central chronograph hands in orange and the time of day shown around the edge.
- FlyTrack – a later collection.
- 1969 – a chronograph and a timer, presented in 2023, with a bronze version in 2024.
- Divetrack – the diver's chronograph from 2024.
Movements and technique
The Track1 uses the AgenGraphe, a chronograph movement developed with Agenhor, the company of watchmaker Jean-Marc Wiederrecht. It took about ten years to develop. Chronograph seconds, minutes and hours are all read from the center of the dial, while the normal time is shown around the edge. The AgenClutch coupling uses friction between toothless wheels instead of a classic toothed clutch.
Singer Reimagined today
The brand is based in Geneva and makes relatively small numbers of high-end chronographs.
Singer Reimagined prices on the pre-owned market
Singer Reimagined watches are rare on the pre-owned market. Early Track1 editions and the GPHG-winning model interest collectors of modern independent chronographs. Value depends on the edition and case metal, complete box and papers and the condition of the case and movement.
How to recognise a genuine Singer Reimagined
Check that the central chronograph layout and AgenGraphe movement match official images for your edition, that all chronograph functions work and that numbers on the case match the papers. If in doubt, contact the brand. More tips in our guide on how to spot a fake watch.
What is your Singer Reimagined worth?
Photograph the dial, case back and papers and get a free watch value estimate. For insurance or an estate you can order a written watch appraisal.
Frequently asked questions
Is Singer Reimagined related to Singer Vehicle Design?
Yes. Rob Dickinson, founder of Singer Vehicle Design, co-founded the watch brand with designer Marco Borraccino, who runs it as CEO in Geneva.
What movement is in the Singer Track1?
The Track1 uses the AgenGraphe, a chronograph movement developed with Agenhor and watchmaker Jean-Marc Wiederrecht, with all chronograph hands in the center of the dial.
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