Brand register
Swiss watch brands A–Z
From Adriatica to Zodiac: the Swiss watch brands that matter for collectors and sellers, from the great Geneva houses to small independent workshops.
The brand is the first thing a buyer looks at, but it is never the whole price. Two watches from the same maker can differ in value many times over, depending on the reference, the condition and whether box and papers are present. Use this list to identify the maker, then get a free estimate for your own watch.
A
- Adriatica
- Aerowatch
- Akrivia / Rexhep Rexhepi
- Alpina
- Andersen Genève
- Andreas Strehler
- Angelus
- Aquastar
- Armand Nicolet
- Armin Strom
- Arnold & Son
- Ateliers deMonaco
- Atlantic
- Audemars Piguetfounded 1875
- Auguste Reymond
B
- Ball Watch
- Baume & Mercier
- Berneron
- Biver
- Blancpainfounded 1735
- Bovet
- Breguetfounded 1775
- Breitlingfounded 1884
C
- Carl F. Bucherer
- Certina
- Charles Girardier
- Charriol
- Chopardfounded 1860
- Christophe Claret
- Chronoswiss
- Claude Bernard
- Concord
- Corum
- Cuervo y Sobrinos
- Cyrus Genève
- Czapek & Cie
D
E
F
G
H
I
- IWC Schaffhausenfounded 1868
J
- Jaeger-LeCoultrefounded 1833
- Jaquet Droz
- JeanRichard
K
L
M
N
O
- Ollech & Wajs
- Omegafounded 1848
- Orisfounded 1904
P
- Parmigiani Fleurier
- Patek Philippefounded 1839
- Perrelet
- Philippe Dufour
- Piagetfounded 1874
- Purnell
R
- Rado
- Raymond Weil
- Revue Thommen
- Richard Mille
- Roamer
- Roger Dubuis
- Rolexfounded 1905
- Romain Gauthier
- Rudis Sylva
S
- Schwarz Etienne
- Simon Brette
- Singer Reimagined
- Speake-Marin
- Squale
- Swatchfounded 1983
- Swiss Military Hanowa
T
U
- Ulysse Nardinfounded 1846
- Universal Genève
- Urwerk
V
- Vacheron Constantinfounded 1755
- Victorinox
W
Z
- Zenithfounded 1865
- Zeno-Watch Basel
- Zodiac
International houses with Swiss watchmaking
These houses come from outside Switzerland but make or finish many of their watches there.
- Bulgari / Bvlgari
- Cartier
- Chanel
- Hermès
- Louis Vuitton
- Montblanc
- Panerai
- Tiffany & Co.
- Van Cleef & Arpels
The list covers major brands, specialist watchmakers and heritage names. It is a reference, not a register of every Swiss brand; a heritage name does not mean the brand still produces watches.
Frequently asked questions
Which Swiss watch brands hold their value best?
Watches from a few houses, above all Rolex, Patek Philippe and Audemars Piguet, have often traded close to or above retail on the secondary market. That depends strongly on the model and the market cycle, so check the specific reference.
Is every watch marked Swiss Made from a Swiss brand?
No. Swiss Made is a legal designation about where a watch and its movement are made. International fashion and luxury houses also sell watches made in Switzerland.
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