Watch fairs calendar: shows, auctions and awards

Watch fairs are where brands present their novelties, collectors meet watchmakers and prices for the coming year are set. Below you find the upcoming events with confirmed dates, followed by recurring events whose next date has not been announced yet.

Upcoming events (dates confirmed)

• WatchTime Düsseldorf23–25 October 2026 · Düsseldorf, Germany · Watch show · open to the public

  Watch show organised by WatchTime (German edition) at the Rheinterrasse on the Rhine. More than 70 manufactures and independent watchmakers exhibit.

  Official website ↗ · Sources: WatchTime.net – WatchTime Düsseldorf 2026 · WatchTime.net – Save the date 2026

• Antiquorum – Important Modern & Vintage Timepieces7–8 November 2026 · Geneva, Switzerland · Auction · open to the public

  Antiquorum's autumn Geneva watch auction of modern and vintage timepieces, held on the GPHG weekend.

  Official website ↗ · Sources: Haute Time – Fall 2026 auction preview · The Hour Markers – Fall 2026 Geneva auctions

• Grand Prix d'Horlogerie de Genève (GPHG) 2026 – Awards Ceremony7 November 2026 · Geneva, Switzerland · Award

  The GPHG is Geneva's annual watchmaking prize; 2026 is its 26th edition. The 2026 edition introduces new categories including Essential Watch, Complication Watch and Gemset Watch, alongside the Iconic Watch Prize and the Special Jury Prize.

  Official website ↗ · Sources: GPHG – Save the date ceremony 2026 (PDF) · WorldTempus – Entries open for the 26th GPHG

• Phillips – The Geneva Watch Auction: XXIV (in association with Bacs & Russo)7–8 November 2026 · Geneva, Switzerland · Auction · open to the public

  Phillips' bi-annual flagship watch auction in Geneva, held in association with Bacs & Russo. Public preview runs 4–8 November 2026 at the Hotel President Wilson.

  Official website ↗ · Sources: Phillips press release – Geneva Watch Auction XXIV · Phillips – Fall 2026 preview tour dates · Phillips – Geneva Watch Auction XXIII

• Sotheby's – Important Watches (Geneva)8 November 2026 · Geneva, Switzerland · Auction · open to the public

  Sotheby's live Geneva watch sale (10:00 CET). Exhibition at the Mandarin Oriental Geneva 5–7 November; an online 'Fine Watches' sale runs 27 October – 10 November 2026.

  Official website ↗ · Sources: Haute Time – Fall 2026 auction preview · The Hour Markers – Fall 2026 Geneva auctions · Worldwatch – Fairs & auctions autumn 2026 · Sotheby's – Important Watches May 2026

• Christie's – Rare Watches Including Watches for ELA9 November 2026 · Geneva, Switzerland · Auction · open to the public

  Christie's autumn live watch auction in Geneva (13:00 CET), including watches sold for the ELA charity.

  Official website ↗ · Sources: Haute Time – Fall 2026 auction preview · The Hour Markers – Fall 2026 Geneva auctions · Worldwatch – Fairs & auctions autumn 2026

• IAMWATCH 202612–15 November 2026 · Singapore · Watch show · trade and public

  Independent-watchmaking event organised by Singapore retailer The Hour Glass, first held in 2024. Public days are 13–15 November 2026; the 2024 edition featured makers such as Kari Voutilainen, Rexhep Rexhepi and Felix Baumgartner (Urwerk).

  Official website ↗ · Sources: Watches by SJX – IAMWATCH returns

• The Escapement20–22 November 2026 · Abu Dhabi, United Arab Emirates · Watch show

  New collector-led horology event launching in 2026 with conversations, masterclasses and unveilings. Announced participants include Greubel Forsey, Chopard, Louis Vuitton, Rexhep Rexhepi, Biver and Romain Gauthier.

  Sources: PR Newswire – Abu Dhabi to host The Escapement · FACT Magazine – The Escapement 2026

• INHORGENTA MUNICH19–22 February 2027 · Munich, Germany · Trade fair · trade visitors

  Trade fair for jewellery, watches and gemstones at Messe München; 2027 is its 53rd edition.

  Official website ↗ · Sources: INHORGENTA press release

• Watches and Wonders Geneva 20275–11 April 2027 · Geneva, Switzerland · Trade fair · trade and public

  The largest watch fair in Geneva, successor to the SIHH, organised by the Watches and Wonders Geneva Foundation (created 2022). Professional days start Monday 5 April; public days are 9–11 April 2027. New for 2027: Breitling, Gallet and Universal Genève (House of Brands) and Damiani.

  Official website ↗ · Sources: Watches and Wonders – Press announcement 23.06.2026 (PDF) · National Jeweler – 2027 dates · WorldTempus – Watches and Wonders 2027

• Basilia Jewellery & Watch Fair8–11 April 2027 · Basel, Switzerland · Trade fair · trade visitors

  New international B2B fair for jewellery, gemstones and watches, a joint venture of MCH Group and Informa Markets. The first edition expects over 400 exhibitors, organised in districts including 'watch valleys' and a Swiss district.

  Official website ↗ · Sources: MCH Group – Basilia dates confirmed

• COUTURE2–6 June 2027 · Las Vegas, United States · Trade fair · trade visitors

  Trade show describing itself as the world's most exceptional curation of designer fine jewellery and luxury timepieces, where brands, watchmakers, retailers and media meet. Opening night is 2 June 2027.

  Official website ↗ · Sources: COUTURE – About

• JCK Las Vegas4–7 June 2027 · Las Vegas, United States · Trade fair · trade visitors

  Major US jewellery trade show with a timepieces section at Luxury and JCK. The separate Luxury event is listed for 2 June 2027 at The Venetian Expo.

  Official website ↗ · Sources: JCK – Navigate JCK

Recurring events – next date not yet announced

• Dubai Watch WeekDubai, United Arab Emirates · Watch show · trade and public

  Watch event founded in 2015, led by CEO Hind Seddiqi. The 2025 edition moved to Burj Park and featured over 90 brands.

  Last edition: 7th edition, 19–23 November 2025, Burj Park

  Official website ↗ · Sources: Dubai Media Office – 7th edition · Watches by SJX – DWW 2025

• Geneva spring watch auctions (Phillips, Christie's, Sotheby's)Geneva, Switzerland · Auction · open to the public

  Each May the major auction houses hold their spring watch sales in Geneva. Dates for May 2027 have not yet been published.

  Last edition: May 2026: Phillips Geneva Watch Auction XXIII 9–10 May; Sotheby's Important Watches 10 May (Mandarin Oriental); Christie's Rare Watches 11–12 May (Four Seasons Hotel des Bergues)

  Sources: Phillips – Geneva Watch Auction XXIII · Sotheby's – Important Watches May 2026 · Haute Time – Christie's Geneva May 2026

• Geneva Watch DaysGeneva, Switzerland · Watch show · trade and public

  Decentralised watch event founded in 2020 by eight brands after Baselworld's cancellation, with brands receiving press, retailers and collectors in their own spaces across Geneva. The 2026 edition counted 71 brands.

  Last edition: 7th edition, 2–6 September 2026 (71 brands)

  Official website ↗ · Sources: WatchTime – Geneva Watch Days 2026 · Europa Star – GWD 7th edition 2–6 Sept 2026

• HKTDC Hong Kong Watch & Clock FairHong Kong · Trade fair · trade visitors

  Trade fair organised by the HKTDC with the Hong Kong Watch Manufacturers Association and the Federation of Hong Kong Watch Trades & Industries; 2026 was its 45th edition. It is held together with the brand showcase Salon de TIME.

  Last edition: 45th edition, 1–5 September 2026 (with 14th Salon de TIME)

  Official website ↗ · Sources: Europa Star – HK Watch & Clock Fair 2026

• LVMH Watch WeekMilan, Italy · Watch show · trade visitors

  Annual early-year presentation of the LVMH group's watch maisons. The 2026 edition gathered nine maisons: Bvlgari, Daniel Roth, Gérald Genta, Hublot, L'Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co. and Zenith.

  Last edition: 7th edition, 19–21 January 2026, Milan

  Official website ↗ · Sources: LVMH – LVMH Watch Week 2026

• Milano Watch WeekMilan, Italy · Watch show

  Watch event in Milan; the 2026 edition counted more than 50 brands at a new venue, Palazzo Mezzanotte.

  Last edition: 2–4 October 2026, Palazzo Mezzanotte

  Sources: The Hour Markers – Must-attend watch events 2026 · WorldTempus – Milano Watch Week 2026

• Time to WatchesGeneva, Switzerland · Watch show · trade and public

  'Village' of contemporary and independent watch brands held alongside Watches and Wonders, organised by Poseidon & Co. The 2026 edition had over 85 brands and was open to professionals, collectors and the public.

  Last edition: 5th edition, 14–19 April 2026, Villa Sarasin

  Sources: Geneva Tourism – Time to Watches 2026 · Europa Star – Preview Time to Watches 2026

• Vicenzaoro JanuaryVicenza, Italy · Trade fair · trade visitors

  Jewellery trade show organised by Italian Exhibition Group (IEG); the January 2026 edition had over 1,300 exhibiting brands. It hosts VO Vintage, a marketplace for high-end vintage watches and jewellery.

  Last edition: Vicenzaoro September 2026: 4–8 Sep 2026; Vicenzaoro January 2026: 16–20 Jan 2026

  Official website ↗ · Sources: IEG press release Jan 2026 (PDF) · IEG press release Sep 2026 (PDF)

• Watches and Wonders ShanghaiShanghai, China · Trade fair · trade and public

  Chinese edition of Watches and Wonders, held at the West Bund Art Center. The 2024 edition was the first opened to the public.

  Last edition: 28 August – 1 September 2024, West Bund Art Center (no later edition found)

  Official website ↗ · Sources: Richemont – Shanghai 2024 dates

• WatchTime New YorkNew York, United States · Watch show · open to the public

  Consumer watch show organised by WatchTime magazine in New York; 2025 was its 10th-anniversary edition. The 2026 edition featured 46 watch brands.

  Last edition: 16–18 October 2026, Gotham Hall (46 brands)

  Official website ↗ · Sources: WatchTime – 2026 announcement · WatchTime – 46 brands · WatchTime – 2025 10th anniversary

• Windup Watch FairNew York / Dallas / San Francisco / Chicago, United States · Watch show · open to the public

  Touring watch fair by Worn & Wound focused on independent and micro brands; 2025 marked its 10th anniversary.

  Last edition: 2026 tour: Dallas 13–15 Mar; San Francisco 1–3 May; Chicago 10–12 Jul; New York 16–18 Oct 2026 (Center415)

  Official website ↗ · Sources: Worn & Wound – 2026 Windup dates

Dates checked on 19 October 2026. Dates can change – please confirm on the official website.

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